Flüüfff

Obtaining a Dealership

Step I: Application

The application period for dealers will open on 19th of April 2026 and will be accessible up to and including 22nd of October 2026.

In order for your registration as a dealer for the Flüüfff Dealers' Den to be taken into consideration, a valid registration for the Flüüfff event via the Flüüfff Registration System itself is mandatory. After registering for the event a dealership application can be submitted in the Registration System. During Dealers' Den registration, the desired size and table configuration for the dealership can be applied for.

Dealership applications without valid previous event registration will be canceled.

The Dealers' Den Team will review submissions after the registration period has ended. Status emails about approval, denial, or being put on the waiting list will be sent after the review.

Please note that any and all additional obligations like trade fair and exhibition visa, sales tax or income tax declarations have to be fulfilled by the dealership. Flüüfff expects all dealerships to be fully aware of their responsibilities in accordance with applicable law in Belgium as well as their country of origin and will neither assist nor advise on these matters. Please set up an appointment with your nearest Belgian embassy or consulate regarding questions about the application process for a trade fair and exhibition visa / Schengen visa.

Step II: Approval

Dealerships at Flüüfff will be approved on a curated basis.

Curation will be performed by Dealers' Den Management. Dealerships will be assigned based on a variety of factors, including, but not limited to:

Quality: We want to offer the best to our attendees, so this is important for us.
Variety: We want to offer a large selection of products made for and within the furry community.
Quantity: The weekend has an attendee rate of about 300-400 guests. We strive for a Dealers Den that has a full look.
Origin: We are a Belgian convention, and we want to try to have a certain % of local vendors every year.

4 weeks after the initial registration opening the curation process will start. The Dealers' Den team aims to complete the curation process within 2 weeks. Every applicant will receive a definite response: whether their application has been accepted, placed on the waiting list, or, if necessary, declined due to not meeting the selection criteria.

The Dealers' Den team at Flüüfff is dedicated to supporting emerging talent from the furry community. We reserve some tables exclusively for new dealers, providing them with an opportunity to gain exposure and build an audience. Your 'popularity' - however that's measured - is not a factor in the curation process. This includes follower counts on social media, image-sharing platforms, or recognition in furry communities. Our aim is to showcase fresh and diverse talent, and we encourage new, emerging, and lesser-known artists to apply to the Dealers' Den.

Dealers may be offered an alternative dealership size depending on availability.

Dealership applications must be completed in full to be considered. The responsibility for completing an incomplete application solely rests with the respective dealer. Dealers' Den staff is not responsible to complete any application nor prompted to ascertain any missing information.

The date of registration neither influences the amount of dealership space nor the chance of any dealership space being allocated to a dealer at all.

Step III: Payment

Invoices will be sent for the table fees at the start of September, with a payment condition of 14 days. This was decided upon to lower the unexpected financial burden on our dealers.

When payment isn't received, even after one reminder, the spot will be moved to another dealership and the initial dealership will not be allowed to sell during this edition of Flüüffffcon.

Step IV: Placement

Upon completion of payment, Dealers' Den Management will commence dealership placement, based on requests and space availability. Although dealership placements are not final until the start of the event, an email containing the preliminary dealership placement will be sent to each dealer for information. Dealers' Den management is open for any suggestions any dealer may offer about alternative placement.

Waiting List

Any dealerships not initially accepted in Step II will be placed on a waiting list curated under the same factors. Changes to the original application (including requests for different dealership sizes) via email reply to the waiting list information might lead to a re-evaluation of the application on the waiting list.

If a dealership space becomes re-available due to cancellation of another dealer, the next best match based on curation from the waiting list will be contacted. There will be limited time to respond, only a week.

Cancellations

If a dealer can no longer make use of their dealership, they are asked to contact Dealers' Den Team via email in a timely manner. Not doing so is considered unfair to dealers who are on the waiting list and will lead to a lower priority during curation on future events for the dealer.

Dealership cannot be canceled. However, transfers of dealership packages are possible but can only be initiated and approved by the Dealers' Den Management. Dealers cannot select or nominate individuals from the waiting list for a transfer to bypass the curation process. If a transfer is desired, please contact the Dealers' Den Management with your suggestion. All transfer requests will be considered by the management team, who will have the final say in the approval of the new dealer.

Timeline & Setup Rules & Guidelines

Everything you need to know to join the Fluufff Dealers Den